Unlock Your Next 12 Months of Growth – Without Leaving Regional Victoria
Growth Starts With Clarity.
Scale Starts With Strategy.
Greywoods helps regional small business owners and start-up founders break out of the doing –
building systems that work, and growing with confidence.
Increase revenue and brand awareness without burning yourself out.
THIS SOUND FAMILIAR?
- You want revenue growth but more work just means more pressure on you?
- You’re stuck doing everything for yourself. You are the bottleneck!
- You don’t have a clear plan or strategy to refer to as you grow
- You don’t have peer-level support or an experienced team to bounce ideas off
If this struck a nerve, don’t fret – I’ve got you!
PICTURE THIS…
- You have a very clear understanding of who your ideal Client is and where to find them
- You have systems and processes in place to support your team as you sit above them
- You have a predictable flow of high-quality clients and a revenue pipeline
- You have a clear Business Plan for 2026 and a Roadmap detailing how to achieve it
- Your brand stands for something and is getting noticed
IN GREYWOODS GRAY COACHING YOU WILL LEARN,
Greywoods Growth Coaching
As the exited Founder and CEO of GoFetch, Australia’s first peer-to-peer delivery appI understand GTM
(Go to Market) strategies and the importance of launching well. I have also experienced issues in business
like ineffective social media content, small profit margins, puzzling customer acquisition patterns and yo-yo years.
Here’s how I can help you:
Growth Audit
30 minute single zoom sessionWritten Diagnostics Report
3 Growth Opportunities Identified
- Single Session
- Experienced Coach
Fortnightly Coaching Sessions
Your choice of monthly sessions:- 2 x 30 Min $120AUD + GST per month
- 4 x 30 Min $240AUD + GST per month
Fractional & Hands On Support
Choose your support block:- 5 hours $450AUD + GST
- 10 hours $900AUD + GST
Greywoods Growth Coaching
Greywoods Growth Challenge
Package 1 (6 months)
- 90 Minute Deep Dive Session / Needs Analysis (Value $1,500)
- Audit of Financial Position and Digital Assets (Value $1,500)
- High Level 12 month Roadmap & Business Plan (Value $2,000)
- Fortnightly 1 Hour Coaching sessions (Value $10,000)
- Daily Support And Accountability Via Whatsapp (Value: $5,000)
- The Greywoods Grammar School™ Curriculum (Value: $20,000)
- 1:1 Growth Call With Client Sales Coach (Value: $2,000)
- 12 Week Personalised Sprint (Value: $2,000)
Digital & Social Media Audits + Funnel Reviews (Value: $2,000) - Weekly Copy Review (Value: $5,000)
Meta & Google Ads Support (Value: $3,000) - Quarterly Group Reset & Networking Virtual (Value: $5,000)
Package 2 (6 months)
You’ll get everything in Package 1, plus:
- SEO / SEM / Google Tags / Reporting Templates
Canva Design Support From My Team (Value: $3,000) - Full Marketing Support for 6 Weeks ($3,000)
Done-With-You Launch Creation (Value: $3,000) - Team Training – Bring Them on the Journey ($2,500)
The Challenges No One Warns You About
Too many roles, too little clarity, and no clear path to the next stage.
- Wearing too many hats — owner, sales, marketing, operations, finance — with no time to work on the business
- Limited support or advisors who understand your growth stage
- Reliance on referrals, with no predictable or scalable lead pipeline
- Inconsistent branding and messaging that undersells your value
- Feeling invisible outside your local area
- Difficulty attracting and retaining skilled staff
- Fragmented systems and no single source of truth
- No clear growth plan beyond “do more of what worked last year”
- Cashflow and pricing pressures from seasonal demand and local markets
- Fear of investing in marketing after poor past results
- Founder burnout and isolation from making every decision alone
- Competing with metro businesses that look more polished
- Strong products or services, but weak front-of-house presentation
- Uncertainty on where to focus time and money for growth
You don’t have to face these challenges alone.
Greywoods Growth Coaching is designed specifically for regional business owners to:
Gain clear, actionable growth plans
Build predictable lead pipelines and scalable systems
Improve branding, messaging, and front-of-house presentation
Access expert guidance and peer-level support tailored to your stage of growth
Reduce burnout and move confidently from owner-operator to business leader
FAQ'S
Regional businesses often have less access to specialised talent, smaller local markets, and fewer peer networks. Growth isn’t impossible — it just requires sharper positioning, better systems, and smarter use of digital channels to reach beyond the local postcode.
A business coach helps you step out of the noise and gain clarity. They challenge assumptions, help prioritise what matters most, and work with you to build practical plans — not theory — that improve performance, confidence and decision-making.
No. Coaching is most effective for capable businesses that have momentum but feel stuck. Many successful owners use coaching to sharpen strategy, increase profitability, and avoid costly mistakes as they grow. Every champion has a coach
Mentors share experience. Consultants deliver solutions. Coaching combines both — guiding you to better decisions while holding you accountable for execution, focus and follow-through.
Knowing and doing are very different things. Coaching creates structure, accountability and momentum, ensuring the right actions actually happen instead of staying on a to-do list. Greywoods has tried & tested methodologies, workbooks and processes for every stage of your growth journey.
Consistency matters more than intensity. Regular sessions — fortnightly or monthly — combined with clear actions between sessions tend to deliver the strongest, most sustainable results.
Clearer priorities, better decision-making, stronger systems, improved confidence, and measurable progress toward revenue, profit and lifestyle goals — not just motivation, but real outcomes. Greywoods like to ensure your financial performance improves quickly, so our fees are effectively covered.
Yes. Referrals are valuable, but they’re unpredictable. Marketing gives you control — a steady flow of enquiries so you’re not waiting for the phone to ring or panicking during quiet periods.
Most marketing fails because it’s tactical without strategy. Without clear positioning, messaging and a defined customer journey, ads and content won’t convert. When the foundations are right, marketing becomes far more effective and measurable.
By being clearer, not louder. Regional businesses often have stronger stories, better service and deeper expertise — they’re just poorly communicated. Strong branding and messaging levels the playing field instantly.
Bad marketing is expensive. Good marketing is an investment that should pay for itself through increased enquiries, better clients and higher margins. The goal isn’t spending more — it’s spending smarter.
No. You only need to be present where your customers are. Focus beats frequency. One or two well-chosen channels, used consistently, will outperform spreading yourself thin everywhere.
If demand is inconsistent, systems rely heavily on you, or growth feels chaotic, you’re not ready yet — but you can get ready. Scaling starts with clarity, structure and repeatable processes.
Jumping straight to tactics — ads, websites, social posts — without fixing positioning, pricing and messaging first. Growth problems are rarely solved by “doing more”.
Completely. Regional founders often lack peer-level support and trusted sounding boards. Growth becomes easier — and less lonely — when you’re not making every decision in a vacuum.
Absolutely. Digital allows you to target precisely, tell your story properly, and attract the right customers — whether they’re local, regional or further afield.
Clarity. Understanding what’s working, what isn’t, and where the real constraints are. Once that’s clear, decisions become simpler, confidence increases, and growth becomes intentional instead of reactive.
That’s exactly when strategy matters most. Without it, you stay stuck in the day-to-day. The right support helps you step back, prioritise properly, and focus on what actually drives growth.
About Me
Exited Founder and CEO of GoFetch – a dominant peer-to-peer delivery player (non-food) from 2015 – 2022
CMO (Chief Marketing Officer) for Becton Property Group and Salta Properties
Other senior marketing roles across infrastructure (Transurban, Lane Cove Tunnel), energy (AGL, Origin Energy, Simply Energy), and travel (Qantas, Ansett, Jetset)
- Master of Business (Marketing) from University of Technology (UTS) Sydney
- Bachelor of Arts / Commerce from Monash University
From the Pilbara, but have spent a lot of time in Indonesia, France, the UK and the Pacific Islands.
Now focused on giving Regional SMEs and Start-Ups the attention, support & growth they deserve.