A 90-day, no-nonsense
Go-to-Market programme
for founders who need traction,
not theory.
Most start-ups don’t fail because the idea is bad.
They fail because the go-to-market is unclear, rushed, or never truly finished.
Greywoods Go-to-Market School is a structured, 90-day short course designed to help founders validate demand,
sharpen positioning, build a real pipeline and move from “nearly ready” to live in market — with confidence.
This isn’t an accelerator.
It’s not a pitch deck clinic.
And it’s definitely not startup theatre.
It’s practical, founder-led go-to-market execution — with support, accountability and momentum built in.
This programme is for you if…
You’re a start-up founder who:
- Has a product or service that’s almost ready, but isn’t landing cleanly
- Is unsure who your real customer is — or how to reach them
- Has tested ideas, pivots or offers, but lacks a clear GTM plan
- Is overwhelmed by marketing advice, tools and tactics
- Knows traction matters — but doesn’t know where to focus first
- Needs clarity, structure and forward motion (fast)
This is especially suited to:
- Early-stage founders (pre-seed to seed)
- Solo founders or small founding teams
- Founders launching a first or second product
- Start-ups outside major metro ecosystems
- Builders who want real-world validation, not vanity metrics
How the 90 days work
The programme runs in three clear phases:
Phase 1: Clarity
Customer, problem, positioning and focus
Phase 2: Build
Offer, messaging, channels and execution plan
Phase 3: Launch
& Learn
Go live, test, iterate and adjust with confidence
By the end of the 90 days, you’ll have:
• A clear, documented go-to-market plan
• Confidence in who you’re selling to and why
• A focused set of channels to pursue
• A repeatable GTM foundation you can build on
• Momentum — not just ideas
Greywoods Growth Coaching
As the exited Founder and CEO of GoFetch, Australia’s first peer-to-peer delivery appI understand GTM
(Go to Market) strategies and the importance of launching well. I have also experienced issues in business
like ineffective social media content, small profit margins, puzzling customer acquisition patterns and yo-yo years.
Here’s how I can help you:
Growth Audit
30 minute single zoom sessionWritten Diagnostics Report
3 Growth Opportunities Identified
- Single Session
- Experienced Coach
Fortnightly Coaching Sessions
Your choice of monthly sessions:- 2 x 30 Min $120AUD + GST per month
- 4 x 30 Min $240AUD + GST per month
Fractional & Hands On Support
Choose your support block:- 5 hours $450AUD + GST
- 10 hours $900AUD + GST
WHAT’S INCLUDED IN
Two ways to go through the programme
Option 1:
12 weeks
Designed for founders who want structure, clarity and momentum without high-touch coaching.
What’s included:
• The full 90-Day Go-to-Market Curriculum
• Weekly structured learning modules
• GTM frameworks, templates and tools
• Guided exercises for each stage
• Practical homework (that actually matters)
• Access to the Greywoods GTM methodology
• Downloadable resources and worksheets
• Lifetime access to course materials
Option 2:
12 weeks
For founders who want support, challenge and accountability alongside the curriculum.
Includes everything in Core, plus:
- Fortnightly 1:1 founder coaching sessions
• Personalised GTM feedback and refinement
• Messaging and positioning review
• Offer and pricing sanity-check
• Accountability and momentum tracking
• Priority support between sessions
This option is best if you want hands-on guidance and faster decision-making as you move to market.
The free Go-to-Market Blueprint
Start with the Greywoods Go-to-Market Blueprint — a free downloadable PDF designed to help founders pressure-test their GTM thinking.
Inside the blueprint:
• The 7 core elements of a strong GTM strategy
• Common founder mistakes (and how to avoid them)
• Clarity prompts for ICP, offer and messaging
• A simple GTM planning framework
• Space to map your next 90 days
No fluff. No jargon.
Just a clear starting point.
Ready to take your start-up to market?
If you’re tired of circling the same questions and want to move forward with purpose, this programme is designed for you.
Choose your pathway:
Or start with the free blueprint and take the first step.
About Me
Exited Founder and CEO of GoFetch – a dominant peer-to-peer delivery player (non-food) from 2015 – 2022
CMO (Chief Marketing Officer) for Becton Property Group and Salta Properties
Other senior marketing roles across infrastructure (Transurban, Lane Cove Tunnel), energy (AGL, Origin Energy, Simply Energy), and travel (Qantas, Ansett, Jetset)
- Master of Business (Marketing) from University of Technology (UTS) Sydney
- Bachelor of Arts / Commerce from Monash University
From the Pilbara, but have spent a lot of time in Indonesia, France, the UK and the Pacific Islands.
Now focused on giving Regional SMEs and Start-Ups the attention, support & growth they deserve.
Why Greywoods?
Greywoods’ founder, Blair Smith, conceived, launched, operated and sold a tech start-up in Australia, called GoFetch. It was a bit like Uber for Things: a peer-to-peer delivery app allowing you to get anything fetched and delivered by anyone, using their own transport. He understands the hustle and managed to raise several rounds of VC and Angel funding before successfully exiting in 2019.
In short, Greywoods has been where you are now and we understand the impossible stressors on a start-up founder. We also understand the power of good story-telling, messaging, branding and marketing. It honestly is the one lever we’d recommend you use to cut through to potential investors and potential customers.
Greywoods exists to help founders and business owners move forward with clarity.
This programme is built from real-world GTM work across:
• Start-ups
• New product launches
• New market entry
• Founder-led businesses
• Service and product companies