Support & GROWTH for
SMALL BUSINESSES & Start Ups
01.YOUR GOALS
- Situation Analysis – State of Play
- Performance to date
- Financial review
- Ideal Org Chart
- CEO Mindset
- Target Setting / KPIs
- Staff Optimisation
- Process Audit
- Dream Capture
02.STRATEGY
- Business Roadmap & Plan
- Strategic Marketing Plan
- Sales Plan
- Tactical Plan – Campaigns
- Digital Asset Set Up
- Optimise Website & Socials
- SEO / SEM
- CRM Set Up
- Competitor Analysis
03.ROADMAP
- High Level Gantt Chart
- Quarterly Sprints – 10 Focus Areas
- Vision & Mission in Action
- Key Milestone Mapping
- Due Dates & Visibility
- SOAP – Strategy On A Page
- KPIs – Key Performance Metrics
- Staff Utilisation & Optimisation
- Success Metrics
- Budget overlaid across all
04.DEPLOYMENT
- Tactical Marketing
- Campaign Development
- UX – User Experience Mapped
- MOT – Moments of Truth (UX Ranked)
- SEM – Search Engine Marketing
- Ads – Google, Meta & Linked In
- Re-marketing (serve again to past viewers)
- SEO – Search Engine Optimisation
- Scheduling (Posts, Stories, Reels)
- eDMs – Customer Communications
- Events & Sharable Dates
- Lead Identification & Capture
- CRM Set Up
- Measurement & Reporting
- Compared against YOUR GOALS & STRATEGY