Support & GROWTH for
SMALL BUSINESSES & Start Ups
01.YOUR GOALS
- Situation Analysis
- Performance to date
- Financial review
- Ideal Org Chart
- Return on Investment
- CEO Mindset
- Target Setting / KPIs
- Staff Utilisation
- Efficiency
- CEO Support
02.STRATEGY
- Business Plan
- Strategic Marketing Plan
- Sales Plan
- Tactical Plan – Campaigns
- Digital Asset Set Up
- Optimise Website & Socials
- SEO / SEM
- CRM Set Up
- Measurement & Reporting
03.ROADMAP
- High Level Gantt Chart
- Quarterly chunks
- Vision & Mission in Action
- Key Milestones
- Key Dates
- SOAP – Strategy On A Page (repeated)
- KPIs – Key Performance Metrics
- Staff Utilisation
- Your Role Mapped Out
- Networking
- Success Metrics
- Budget overlaid across all
04.DEPLOYMENT
- Campaign Development
- Creative Supplier Review
- MOT – Moments of Truth
- Key Customer Touchpoints Mapped
- UX – User Experience Mapped
- SEM – Search Engine Marketing
- Google Ads
- Remarketing
- SEO – Search Engine Optimisation
- Social Media Ads & Boosts
- Social posting (Posts, Stories, Reels) Business Plan
- eDM – Customer Communications
- Events
- Lead Identification
- Sales Plan
- Immediate follow up
- CRM Set Up
- Measurement & Reporting
- Compared against YOUR GOALS & STRATEGY