Go-to-Market Grad School (Core)
Build a start-up that actually reaches market.
Most start-ups don't fail because the idea was bad. They fail because the founder never built a structured path to customers.
Too many founders…
That's exactly why we created Go-to-Market Grad School (Core) — a practical 12-week programme designed to help founders create structure, clarity and momentum without the cost of high-touch consulting.
What it is
A structured framework,
not start-up motivation.
Go-to-Market Grad School (Core) is a self-paced 12-week programme designed for founders who need clear direction, repeatable GTM structure, better positioning, stronger customer validation, a practical launch plan, and more confidence in sales and marketing.
Who this is for
Designed for founders ready to move from concept to traction.
"How do I consistently acquire the right customers?" — That's the question this programme helps solve.
Inside the programme
12 weeks. Six foundations.
Real commercial momentum.
Week 1–2
Market Clarity & Positioning
- Understanding your market opportunity
- Defining your ICP
- Clarifying customer pain points
- Identifying your unique positioning
- Building a stronger value proposition
Week 3–4
Product-Market Fit Foundations
- Customer validation
- Founder-led discovery
- Experimentation frameworks
- Feedback loops
- Identifying traction signals
Week 5–6
Offer & Messaging
- Product messaging
- Sales narrative development
- GTM messaging frameworks
- Elevator pitch refinement
- Customer-facing communication
Week 7–8
Distribution & Channels
- Direct vs indirect channels
- Lead generation pathways
- Founder-led sales
- Content-driven growth
- Early traction systems
Week 9–10
Sales Systems & Commercial Momentum
- Building a repeatable sales process
- Founder selling frameworks
- Pipeline thinking
- Conversion systems
- Customer acquisition strategies
Week 11–12
Scaling Foundations
- GTM metrics
- CAC thinking
- Early-stage growth planning
- Prioritisation
- Building your next 90-day roadmap
What's included
Everything you need to build commercial momentum.
The Full 90-Day Go-to-Market Curriculum
A structured founder pathway designed to reduce confusion and accelerate traction.
Weekly Structured Learning Modules
Clear, practical lessons that build progressively each week.
GTM Frameworks, Templates & Tools
Practical resources you can immediately apply to your business.
Guided Exercises For Each Stage
Work through real founder decisions step-by-step.
Practical Homework (That Actually Matters)
Exercises designed to move your business forward — not just theory.
Access To The Greywoods GTM Methodology
The same strategic thinking used across start-ups, founders and growth-stage ventures.
Downloadable Resources & Worksheets
Templates, scorecards, prompts and implementation tools.
Lifetime Access
Revisit the material whenever you need it as your business evolves.
Why most founders stay stuck
Product quality alone doesn't guarantee traction.
Early adopters care more about solving problems than technical sophistication. Many founders spend too long:
Programme format
Practical. Structured.
Self-paced.
Duration
12 Weeks
Delivery
Self-paced online learning
Access
Lifetime access to all materials
Style
Practical, structured, implementation-focused
Build clarity. Build momentum. Build a start-up that reaches market.
Designed for founders who want momentum without expensive consulting.
Enrol now →Go-to-Market Grad School (Core) · Greywoods