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Go-to-Market Grad School · Founder+

Strategic founder coaching for start-ups ready to move faster.

A 12-week structured GTM programme combining the full Greywoods curriculum with personalised coaching, accountability and direct strategic feedback from Blair Smith.

Apply for Founder+ → See what's included

Why most founders stall

Most founders don't fail because they lack ambition. They fail because they:

"Stay stuck in uncertainty too long"
"Make slow decisions"
"Build in isolation"
"Second-guess positioning"
"Chase too many directions"
"Never pressure-test their thinking"

That's where Founder+ comes in — a strategic thinking partner to challenge assumptions, refine direction and help you avoid wasting months heading down the wrong path.

What is Founder+?

A structured founder acceleration programme — not done-for-you consulting.

Founder+ is a 12-week structured GTM coaching programme combining the full self-paced curriculum, practical implementation tools, founder accountability, personalised strategic feedback and direct access to Blair Smith.

Built around systems, frameworks and repeatable methodology — with targeted coaching layered on top. You build capability internally while receiving high-level strategic support when it matters most.

Who Founder+ is for

Built for founders who want momentum.

✓Founders preparing for launch
✓Pre-seed and seed-stage start-ups
✓Technical founders needing commercial support
✓Founders struggling to articulate value
✓Operators wanting sharper GTM execution
✓Start-ups preparing for investor conversations
✓Founders needing accountability and momentum
✓Businesses wanting faster commercial validation

What's included

Everything in Core — plus high-touch strategic support.

◎

Full GTM Curriculum

Everything in Go-to-Market Grad School (Core) — 90-day curriculum, frameworks, templates, workbooks, lifetime access.

◎

Fortnightly 1:1 Coaching

Private strategic sessions with Blair Smith — refining direction, reviewing execution, solving bottlenecks.

◎

Personalised GTM Feedback

Direct feedback on ICP, value proposition, messaging, launch sequencing, channel strategy and commercial direction.

◎

Messaging & Positioning Review

Sharpen positioning, language, differentiation and founder narrative so the market understands you.

◎

Offer & Pricing Sanity-Checks

Structured review of pricing logic, value communication, packaging and offer structure.

◎

Accountability & Momentum

Structured milestones, weekly priorities, GTM checkpoints and execution targets to keep you moving.

◎

Priority Founder Support

Direct access between sessions via WhatsApp for strategic questions, decisions and quick GTM feedback.

Programme format

Structured. Focused. Implementation-driven.

Duration12 weeks
DeliveryOnline curriculum + strategic founder coaching
AccessLifetime access to materials
IncludesCurriculum + coaching + accountability
SupportPriority founder access between sessions
Designed forFounders building toward market

The Founder+ difference

This isn't passive learning. It's structured founder acceleration.

✓Clearer positioning
✓Stronger messaging
✓Sharper GTM direction
✓Improved commercial confidence
✓Structured momentum
✓Practical execution systems
✓A more refined path to market

Why Greywoods

Built by a founder who's done it.

Blair Smith is a former corporate CMO turned start-up founder who conceived, launched, operated and sold his own tech start-up, GoFetch. He brings corporate strategy, CMO-level commercial expertise, real-world GTM execution and a deep understanding of how early-stage businesses build traction.

Greywoods specialises in helping founders bridge the gap between "great concept" and "commercial traction".

Why Greywoods

Built by a founder who's done it.

Greywoods founder Blair Smith is a former corporate CMO turned start-up founder who conceived, launched, operated and sold his own tech start-up, GoFetch. He brings corporate strategy, CMO-level commercial expertise, real-world GTM execution and a deep understanding of regional business.

Greywoods specialises in helping founders bridge the gap between "great idea" and "commercial traction".

Structure. Challenge. Momentum.

Commercial clarity, built with you.

For founders who want guidance, accountability and strategic feedback while they build.

Enrol now →

Go-to-Market Grad School · Founder+