Greywoods’ founder, Blair Smith, conceived, launched, operated and sold a tech start-up in Australia, called GoFetch. It was a bit like Uber for Things: a peer-to-peer delivery app allowing you to get anything fetched and delivered by anyone, using their own transport. He understands the hustle and managed to raise several rounds of VC and Angel funding before successfully exiting in 2019.

In short, Greywoods has been where you are now and we understand the impossible stressors on a start-up founder. We also understand the power of good story-telling, messaging, branding and marketing. It honestly is the one lever we’d recommend you use to cut through to potential investors and potential customers.

Start-Ups and New Businesses

Greywoods Consulting is a specialist in brand and marketing strategy for new businesses or even ideas that don’t have a brand name or have not yet launched. We get your Value Proposition, your positioning, your Unique Selling Proposition and your Go-to-Market strategy right, then launch you with precision and measurability.

For our Start-Up clients, we have a price-point to suit everyone.  Whether you’re pre-revenue, at Seed stage or Series A or B funding, we can review your entire business model, your runway, your ideal client and develop all of the marketing messages and assets you will need to go and acquire them. We do is all very affordably and quickly.

Mentoring & Coaching

And once clear on your strategy, Greywoods offers one-on-one business coaching, helping Founders grow into the CEO they need to be. We improve your financial acumen and interpreting Balance Sheets and Cashflow Statements, and we put your strategy into action via a series of fortnightly coaching sessions curated to repair your weaknesses and embellish your strengths. We are affordable, personal and very accountable – and a genuine partner to start-up founders and entrepreneurs. 

Retainer Model. The FTE without the PAYG

Need assistance with launching and maintaining your marketing program but not ready to hire? Greywoods can assist in managing your marketing requirements as part of your business’s extended family. We offer good-value retainers – starting from a fixed- price contract for 3 months. This gives you time to test the market or to grow to a stage where you feel ready to hire full-time staff.

Greywoods: From Go to WOW! 

Our tagline says it all. We help you launch right.