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For every small business owner or start-up founder, there comes a point when you realise that not all customers are created equal. Some clients energise you, align with your values, and bring steady revenue. Others drain your resources, take up disproportionate time, or are simply not the right fit. The difference between those two groups […]

Plans in Action via SOAP: Strategy on a Page Most people running a business (of any size) will have heard the terms Vision and Mission, and if going for a while, will understand the importance of a clearly defined Business Plan. But often these cornerstone declarations and documents languish in a forgotten drawer or folder

Most markets are highly competitive now – even saturated. More than ever, the success of a company hinges not only on the quality of its products or services but also on its ability to communicate and highlight the value it brings to customers. Many smaller business owners tend to fixate on the features and benefits

Don’t start 2025 in the same position you’re in now! The Greywoods Growth Jumpstart delivers immediate, actionable and implementable recommendations that will translate into scalable and sustainable business growth over the summer. And all of this at a very affordable price point of $750 – which is 50% off the full price of the program.

What exactly is a Business Consultant? A consultant or advisor or coach, works with owners or directors of businesses as a fresh pair of eyes. We dive very deeply into your finances and business model to understand how it functions and where to find efficiencies. Generally, we can see red flags from your Balance Sheet

In today’s competitive business landscape, the importance of marketing cannot be overstated. For businesses located in regional towns, having a strategic marketer on board can be a game-changer. While some may assume that marketing expertise is more critical in larger metropolitan areas, the benefits of engaging a strategic marketer in regional towns are numerous and

The approach to creating a digital marketing plan will vary based on the specific goals of a business. However, there are key considerations that will keep you on the path to success. If you’re involved in digital marketing and in search of a strategy, follow this guide to keep you on track. Establish a Realistic

Marketing agencies and strategists like Greywoods have had to learn to become adaptable and to prepare for the unexpected. In 2023, the digital landscape changed quickly, with the emergence of game-changing platforms such as ChatGPT. So, how can our clients prepare their content marketing strategy for 2024 to drive organic growth for their business? We

Engaging a social media audience requires thoughtful strategies and consistent efforts. The new Meta algorithm Favours engagement. If you don’t get engagement quickly, they don’t serve your content as broadly as they used to. Meta is doing this in the hope that you spend more on Social Ads or Boosting. So thoughtful posts and copy

Running a small business is often also a personal journey fraught with challenges. From financial uncertainties to operational roadblocks, small business owners are constantly faced with a myriad of obstacles that can hinder their growth and success. However, in the face of these challenges, there is a powerful tool that can provide guidance, support, and